We might remember things that support our beliefs, but forget information that doesn't fit with our worldview. Selective recall can lead to us making poor decisions based on inaccurate information.

What is selective recall?

There are a few reasons why selective recall happens. We tend to pay more attention to information that supports our beliefs. This is called confirmation bias. When we pay more attention to something, we're more likely to remember it.

Our memories are not perfect. We might forget that doesn't fit with our beliefs, or that goes against what we want to believe.

We might distort information to make it fit with our beliefs. This is called confirmation bias. We might do this unconsciously, without realizing it. This makes us rationalize away information that doesn't fit with our beliefs.

Finally, we might only look for information that supports our beliefs. For example, if we want to believe that a certain product is the best, we might ignore any information that suggests it isn't. 

This is called selective exposure. If we only look for information that supports our views, we're more likely to remember it.

How to avoid selective recall

There are a few ways to avoid falling prey to selective recall. First, be aware of confirmation bias. Try to pay attention to information that goes against your beliefs, as well as information that supports them.

Second, try to be objective when you're looking at information. Consider all of the evidence, both for and against your beliefs.

Third, question your memories. If you're not sure about something, check it against other sources of information.

Lastly, don't be afraid to change your beliefs if new evidence suggests that you should.

Selective recall can lead to us making poor decisions based on inaccurate information. However, by being aware of it, we can avoid its effects.